Regenerative Agriculture

How can we make Smallholder Farmers’ cotton data valuable to brands like Timberland?

From “degenerative” agriculture that extracts from the land and excludes farming communities from recognizing the full value of their contributions, through to “conservative” and “net positive” agriculture, and then evolving to a “regenerative” paradigm, this highly visual piece explores the paradigms of farming and their impact on the planet and communities.

Cotton, the world’s oldest commercial crop, now finds itself at the vanguard of the newest international agricultural revolution: regeneration. Taking this ancient crop and combining it with new tools and possibilities, the transformative power of regenerative agriculture is appearing where the world might least expect it—in the cotton fields of Haiti, where members of the Smallholder Farmers Alliance (SFA) lead the way.

A third of humanity has been largely invisible for the past half century because they have been deemed by many to be at best irrelevant, or at worst, a threat to global progress.

Meet the smallholder farmers of the world.

Regeneration is not a mere book, but a resource, a tool, and a guide, drawing on decades of interdisciplinary expertise and hands-on knowledge.

Regenerative agriculture is poised to transform how farmers, consumers, and goods producers perceive the broader impact of their actions and products on the world.

How do we properly manage required government regulations without losing the connection between soil, plants, and human health?